Industrialists commonly use IP landscape reports to assist their decision-making on R&D directions, investments and competitors. This strategic data may guide the decision to invest or not in the field, developing the technology or acquiring it from others. In that case, the patent landscape report can provide key information on the main players and the technologies in the field. Occasionally, companies look to move into new markets, or enter new technological areas that they do not have direct experience in previously. When it comes to intellectual property, decision makers must ask themselves two questions: do my competitors hold patents in any of my areas of interest? What aspects of the technology do they cover and in which countries are they enforceable? Since businesses compete against one another, understanding the capabilities, resources and expertise associated with a competitor becomes a key component of corporate strategy. Patent landscape analytics are used by decision makers working in R&D, innovation strategy, intellectual property, and marketing. A landscape analysis of patents adds an entirely new dimension to competitive intelligence, and perfectly complements market research. It makes it possible to identify players’ R&D and IP strategies, understand where industry leaders, newcomers and start-ups are focused, and give an early view into the strategies they are pursuing and the technologies in which they are investing. It helps innovative companies, investors and R&D organizations understand their competitive environment, follow technological evolutions, and find out opportunities and risks in terms of technology and patents. Patent investigation allows to uncover newcomers and players who are still under the radar.Ī patent landscape analysis helps understand the competitive landscape and technology developments from a patent perspective. Intellectual property (IP) analytics can reveal a company’s past drivers of success in terms of technologies and also provide a glimpse into its current R&D and future technology roadmap. Patent data can be utilized to spot technology trends and disruptive innovations early on and identify the technologies and markets a company is focusing on. Patent intelligence is indispensable for technology-driven companies willing to gain an edge over their competitors, and helping them make strategic decisions for their technology and business development. Therefore, patent analysis can provide meaningful information about the competitors, the level of their R&D investment, their technological roadmap and the future products and targeted markets, the key patents, and the risks and opportunities existing in the field. Due to the potential business and legal implications, understanding which organizations own patents, and which technological areas they cover, can have a significant impact on corporate decision-making.Ī patent contains both technical, market and legal information. Patents can provide knowledge on levels of competitive expertise, timing and investment, in addition to providing a right to exclude. A patent landscape analysis provides an overview of patenting activity in a specific field of technology and/or geographic area. Patent landscaping consists in selecting and analyzing – quantitatively and qualitatively – a corpus of patents related to a specific technological field. It is undoubtedly a useful instrument for informed decision-making. The purpose of a patent landscape report is to turn complex patent information into actionable insights through visual elements that make data easier to understand.
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